I know someone who claims that there's no good customer or bad customer. All customers are equal. You just work with some more than you work with others. To sell a yacht, is work. To buy a yacht isn't that consuming, everything being determined by the budget. An important thing, you fellow yacht brokers and friends. You have to know the budget before starting any negotiation in the name of a customer. You lead the game, you, the broker, not the customer. If is not you who leads the game, you … [Read more...]
Archives for September 2011
The Broker Who Went broke
Looking through some important yachting sites, related to brokerage, brokers, companies and almost everything related to yachts in general, I discovered with great sadness that the company of which co-founder I was, disappeared altogether from the market. It was expected, only I wouldn't ever thought it was going to happen so soon. A few months ago, still, the remaining guys were paying top dollar advertising around, thing I haven't advised at the time I was still in charge. It was hard to … [Read more...]