Publishing Tips

Racing Swans

If you are a broker and you want to enlarge your portfolio, and you don't have enough pictures to show on your site, you may appeal to the original site of the brand you're selling. But there might be a problem with that. The great majority of brand yacht name manufacturers has the samples uploaded in Flash, which is making things difficult for you. I know from experience that the petty brokers have minimum experience with site design, and with stealing pictures as well. In certain countries, they steal from each other, more than from the original sites. Not once I met selling customers who doesn't have their boat pictures taken, I mean professionally taken, showing everything interesting for a potential client. You hook your client with the pics. They may even be modified, I've already talked about this in a previous post. But let's come back to the brokers. [source] If they have difficulties using Photoshop either (oh, I've seen color blind guys who can't even erase a name on a digital photo, they didn't "blend" colors to smooth the difference, they just used a "pen" with the default color in whatever program they have to upload the photos from camera, and that was it), it is better to run a search on the engine they use, specially for that brand. It's impossible to not … [Read more...]

The “good” customer

Repairing shipyard

I know someone who claims that there's no good customer or bad customer. All customers are equal. You just work with some more than you work with others. To sell a yacht, is work. To buy a yacht isn't that consuming, everything being determined by the budget. An important thing, you fellow yacht brokers and friends. You have to know the budget before starting any negotiation in the name of a customer. You lead the game, you, the broker, not the customer. If is not you who leads the game, you play a lost game. The customer is going to cut you off of your commission. A good customer is not the one who is eager to throw his money to your product without checking it or being sure it is worth it. If anyone does this, something is not true, the money is false, or there is a scam pending somewhere on the road of the deal. A good customer is the one who believe what you told him in order to sell the worthless item. He proved himself to be good, when you told him that he's buying a cheap thing and he agreed and paid the advance, which in any brainy contract, he's never going to see back if the deal is off for any reason, and is going to pay for all the possible expenses and something is still left for you, before the rest of the money, the gross part of them, is going to fill … [Read more...]