Happy New Year, dear yachtsmen, dear readers! Before continuing with more yacht brands, they are more than one hundred, I chose as my first post this year, another "chapter" for brokers, related to customer care. In a previous article, I've said something about assessing the virtual customer from the beginning. I've read advertisements saying that a certain broker offers lodging and leisure to any customer ready to accept his offers. Such a guy overplays. Rich, very rich people aren't looking to this kind of "lodging". I knew a guy once, who built a sort of a pension on his inherited land near the sea, and pushed a few more dollars by renting it's four apartments to foreign tourists by day, in the Mediterranean season, which maybe you've heard, could be as long as six months in Turkey and five in Greece, Italy and Spain. It wasn't bad, before all that, he acquired three wooden boats, selling initially another piece of land. With the revenue from chartering the three boats, he built the "resort", which has a pool as well. He was challenging a pretty known "exclusive" British holiday network in the meantime, network with a hotel less than fifty meters away put in such a position to offer him some kind of partnership for "helping" them. But the main acquisition he made, was … [Read more...]
